Adidas Originals had its new store opened at Nisantasi, Istanbul, two weeks ago and drove visitors to the store by broadcasting a live video from the opening party, using Blesh beacons.
Collaborating with Carat Istanbul, Blesh and Adidas placed more than 25 beacons in and around the store two weeks before the opening and tagged visitors passing and stopping by.
Tagged visitors were targeted on the day of the opening, and were sent push notifications inviting them to watch the live broadcast of the party.
More than 1.200 viewers were obtained from the push notifications sent. This was the first time in Turkey where beacons were used to promote an event via live video.