Mobilike, one of the leading mobile advertising agencies in Turkey, has received yet another award with their Bark Beacon project using Blesh beacons to make dogs living on the street get their voices heard through push notifications. The one of a kind project has now won a Silver Mixx award in the Mobile Advertising category at Mixx Awards Turkey. 

Partnering with the leading news app Milliyet and Haçiko, an association to help raise awareness for animal rights, the project was led with 10 beacons being used to reach an audience of more than 200.000 in one month. Throughout the campaign, 20.000 tweets and WhatsApp messages were sent reaching more than 2 million people online.

The project also received several awards including a bronze award at the Smarties EMEA.

Here’s the case video of the project to help you get a glimpse of the modern fable: