This week Google’s Physical Web started to make more headlines and create even more excitement. Here was the scoop on beacons this week:
- On today’s ffconf, Scott Jenson of Google pointed out the potential of Google’s Physical Web and how the future is about smart interactions between devices and broadcasting objects. http://twitter.com/hashtag/ffconf?src=hash
- Physical Web will change SEO forever, according to Content Standard’s Krystal Overmyer as “the next big thing in search may be searching for things, not websites”: http://www.skyword.com/contentstandard/news/search-engine-optimization-tools-may-shift-with-googles-physical-web-project/
- We’re thrilled to have received our first award from Samsung as Solution Partner of the Year http://ec2-34-246-89-109.eu-west-1.compute.amazonaws.com/blesh-samsungs-solution-partner-year/
- Forbes article on how new wave of data analytics help retailers discover the potential of geolocation marketing: http://www.forbes.com/sites/insead/2014/11/04/geolocation-is-changing-the-retail-business-model-yet-again/
- TechCrunch pointed out the potential of Beacon technology for developers, retail and end-users: http://techcrunch.com/2014/11/01/unlocking-the-potential-of-beacon-technology/
- Inspiring article from Fast Company, published on 4 UK retailers using mobile to create a seamless shopping experience: http://www.fastcocreate.com/3037575/how-4-retailers-are-using-digital-and-mobile-to-create-a-more-seamless-shopping-experience
- Apple’s annual MFi summit, an event for accessory manufacturers in its Made-for-iPhone/iPad/iPod licensing program, will focus on getting accessory makers ready for new technologies including HomeKit hardware, iBeacon, Apple’s new Lightning headphones spec, and game controllers, according to Apple’s official event schedule: http://news.iapplefan.com/inews/apple-will-brief-mfi-accessory-makers-on-homekit-lightning-headphones-ibeacon-game-controllers-next-week
- iBeacon expoert and enthusiast Doug Thompson on how Beacons make brands –and consumers– smarter: http://beekn.net/2014/11/beacons-make-brands-smarter-consumers-win