OMD Turkey targeted audiences on screens in real-time for HP’s Sprocket campaign using Blesh micro location data and programmatic OOH provider Awarion, resulting in a first in OOH (Out-of-Home) marketing. Continue Reading…
Turkey’s largest private bank, İşbank, strongly retains the practice of giving out money boxes to its junior customers, a practice originally launched back in 1929 to increase savings awareness in the society. Now to trigger and inspire its new generation of junior customers to save more, Blesh and İşbank partnered for the digital version, named the Digital Money Box. Continue Reading…
Istanbul is home to more than half a million university students coming from all parts of Turkey and attracts many students from other countries as well.
Blesh Ads team has looked into the world of the university students in Istanbul, by compiling all the data they received from Blesh beacons at the universities in the city and through geofencing. Take a look at the infographic below to get a glimpse at the life of Istanbul’s university students. Continue Reading…
Muslims in Turkey opened September with a feast this year with Sacrifice Feast (Eid al-Adha) beginning right on September 1st. As this year’s 4-day feast was two days after the Victory Day, a public national holiday celebrated on August 30, many combined these two holidays for a week of celebration and traveling.
GSMA’s Mobile World Congress (MWC) is having its America debut with MWC Americas during 12-14 September in San Francisco’s Moscone Center. Blesh is attending the congress with its Atlanta team, promoting its IoT products as well as showcasing why Atlanta is the most mobile-friendly city in the U.S. Continue Reading…
The Ramadan month was over at the end of June and the Muslims all around the world joyously celebrated Eid al-Fitr by visiting families and friends as well as traveling. The three-day feast began on Sunday, June 25th and ended on June 27th.
Ramadan feast is a marvellous time for families to gather and spend time together which results in many people traveling across country to meet with their loved ones. Since the feast is in summer, it also marks the beginning of the summer holidays when many individuals take the week off for a longer escape. This all meant a surge in airport traffic and we were ready to see how feast would effect footfall in big cities, vacation spots, airports and malls.
Written by Bilgehan Işıklı, iOS Developer at Blesh
The idea of cross platform development tools is very appealing, I get it. Instead of dealing with two different development processes, you get to work on only one and Voilà, you have your Android and iOS applications. I mean, who doesn’t want that, you get your product for half the price. However, that is not the case most of the time: yes, for not-that-complex projects, you can accomplish this at a certain level, but things start to get ugly when you get your feet wet enough. Continue Reading…
…Can they find their way home? Travelling season is on and we saw wanderlust travellers in Turkey flocking to airports to escape the overwhelming city life. In the last 90 days, we saw more than 150K travellers travelling domestically (60%) and abroad (40%).
After work drinks, strolling through the sea side, office lunches outside and lounging at the parks…. May is the favourite month of many white collar people in Istanbul, as that is when spring truly arrives there. After a very long winter which seemed to extend to late-April this year, most greeted May with much needed joy as it was finally warm enough to go outside.
Right before the summer season, when most of them will escape the city for their already planned holidays, we thought we’d have a look at how they spent their time during their favourite month. See the full infographic here. Continue Reading…
adidas opened its new store in Nisantasi Istanbul in late March 2017 and wanted to engage potential Originals customers to enjoy the opening party (and come visit the store) by broadcasting a 360 degree live video from the opening party. Continue Reading…
Announced in June 2016, Bluetooth 5 has officially been adopted by the Bluetooth Special Interest Group (SIG) as the latest version of Bluetooth in December 2016.
Bluetooth 5’s key feature updates include four times range, two times speed, and eight times broadcast message capacity, all compared to Bluetooth 4.2. Continue Reading…
Beacon enthusiasts can now see beacons for airports and banks full in action at the recently opened Samsung Innovation Center in Istanbul.
Open for a full year at River Plaza, the Samsung Innovation Center includes Samsung’s IoT (Internet of Things) solutions for various purposes and verticals, including Samsung’s own devices as well as of companies in its Samsung Enterprise Alliance Program (SEAP). Continue Reading…
Blesh has recently partnered with Volkswagen Turkey for its smart key fobs, to be sold online and handed out to new buyers starting from November 2016.
The smart key fob is a beacon itself, as it works with Bluetooth Smart (aka Bluetooth Low Energy). It is paired with Volkswagen’s mobile app, “Volkswagenim” (My Volkswagen).
Retail Technology Awards, established by The International Data Corporation Turkey to honor the achievements in industry technological innovations within Turkey, awarded Unilever the third place in the Big Data & Analytics category for its Algida Cabinet Beacon Tracking project.
Unilever and Blesh partnered for the project to track the Algida icecream cabinets throughout Turkey. Unilever came up to Blesh for a solution to track the location of the cabinets to ensure they are in the correct location and not lost.
Blesh beacons were placed on the cabinets and by signals received from 100+ apps on the Blesh network, Unilever was able to see the location of the cabinets and track them in real time individually.
We have come a long way since Apple’s announcement of the “iBeacon” at the end of 2013. The term “iBeacon” came with a lot of questions for those who are not tech savvy – what does it do? What are the use cases? Isn’t Bluetooth a little too old to be new? Well, Bluetooth 4.0 was too smart to be, but it would be useless to write about the variety of changes and features that you’ve all probably have come to admire by now.
Denizbank has recently been honored by Celent Research as one of the winners of the Digital Transformation in Banking award for its Internet of Things activities in banking. Continue Reading…
DenizBank, one of the finalists for Most Innovative Bank at the 2015 BAI Banking Awards, has used the Blesh beacon platform for its annual Captains Meeting event held at Antalya Starlight Convention Center Thalasso and Spa. The event hosted more than 2.000 of Denizbank employees including top-level executives and branch managers.
Security-Sensitive Applications Like Smart Homes and Mobile Payments To Become More Secure As Blesh Beacons Start Supporting Eddystone-EID, A New Open Frame Type By Google.
Blesh is proud to be selected as one of the top 40 companies ranked by ABI Research in indoor location, analytics and advertising in retail. Continue Reading…
Mobilike, one of the leading mobile advertising agencies in Turkey, has received yet another award with their Bark Beacon project using Blesh beacons to make dogs living on the street get their voices heard through push notifications. The one of a kind project has now won a Silver Mixx award in the Mobile Advertising category at Mixx Awards Turkey. Continue Reading…
While the use of geo-data can discern the patterns of mobile users’ movements in aggregate, Turkish beacon platform Blesh has relied on the Bluetooth devices to connect the dots between the places where consumers are most likely to visit along their daily shopping excursions.(by Daniel Parisi – originally appeared in GeoMarketing.com)
Startup 100, established to select top performing startups in Turkey as well as encouraging their growth and expansion, has selected this year’s top 100 performing startups, judged by an independent panel of highly acclaimed thought leaders in business, technology and marketing. Blesh was selected as one of the top 10 performing startups, placing at number 7.
We went for a full dive in all the data we received from our beacons and came up with a new infographic! Along with an update on our total number of beacons deployed, this time we also analyzed cross-location visits for airports, retail shops, banks and malls.
The Bluetooth Special Interest Group (SIG) has recently published the 2016 roadmap for Bluetooth, the underlying technology of BLE beacons, announcing a series of updates to the technology with more powerful, further-reaching and faster features. Continue Reading…
ABI Research forecasts that dedicated BLE beacon advertising networks will be worth over US $2 billion by 2020. Continue Reading…
10.000 beacons and counting! Having recently surpassed the milestone, we have put together a study on the data we gathered from thousands of beacons we have located in 49 cities in Turkey. Feel free to share, or to contact us if you need more information through dropping us an e-mail at hello (at) blesh (dot) com. Continue Reading…
Blesh has become one of the providers of the next-generation Bluetooth® Smart beacon format, Eddystone™, introduced by Google as the backbone of the Physical Web. Eddystone quickly deploys real-world context to users and packs together all of which BLE beacons have to offer: iBeacon, the Physical Web and what comes in line.
Turkey’s leading mobile payment platform, fastPay recently launched its summer campaign offering free icecreams at Kahve Dunyasi (Coffee World) coffee shops using the iBeacon technology via Blesh.
We have known and heard about hands-free payments for a while now thanks to Bluetooth enabled technologies. The solution is as easy as it is futuristic; customer completes the shopping and pays via the mobile app at the cash register by just saying so, without ever tapping a button. Continue Reading…
Scott Jenson, currently leading Google’s Physical Web project and a part of the Chrome team, recently sat down with Laurence Moroney, also from Google, for a brief chat on the Physical Web.
Jenson explained the basics and hinted new features that we could expect in the upcoming months.
The year 2015 is not entirely what Robert Zemeckis in his epic movie, Back to the Future II, had predicted.
There are no hover boards that float above the roads, there neither are flying cars as a default means of transportation. Although real 2015 has fallen short of such imaginable yet juvenile predictions, not every aspect of Zemeckis’ imagined world is unreal. The foreshadowing details about the telecommunications means in the movie are strikingly similar to today’s reality. Continue Reading…
Blesh Pioneers the First Commercial Physical Web Beacons and SDK to Connect People to The Internet of Things
Now Available: Blesh PW Beacons and PW App That Enable Developers to Assign
Web Attributes to Physical Objects for Frictionless Interaction between People and Things
SAN FRANCISCO, CA – December 16, 2014 — Developers who want a head start enabling physical objects to communicate with smart phones and other personal gadgets can now order Blesh PW Beacons and the Blesh PW App http://ec2-34-246-89-109.eu-west-1.compute.amazonaws.com and participate in the public project called “The Physical Web”, https://github.com/google/
iBeacon is one of the most recent and hottest technologies today, the benefits of indoor micro location accuracy open many doors to all sorts of advantages, analyses and different ways to enhance user experience. The first and most basic part of the implementation is the installation of your beacons. After choosing where to install the devices, the general 2,5 to 4m height locations will require you to install the beacons carefully in order to achieve long-term durability and effectiveness.
iBeacon Weekly – 31/10/2014
As 2015 is drawing near, marketing trend watchers are on the hunt for the upcoming trends to define the next year and whether the hype surrounding new technologies and concepts will be lasting. This week, Huffington Post named iBeacon as one of the top marketing trends of next year while The New York Times touched upon the increasing popularity of Bluetooth Smart technology and how it will define the Internet of Things. Continue Reading…
DenizBank, with an innovative approach to the financial sector, now provides customers to get a queue number even before entering the branch using iBeacon technology with Blesh as its business partner.
Urban Station, a global company providing office space for mobile workers, has joined Blesh and fastPay using iBeacon technology for their latest campaign with fastPay.
Migros and Blesh partner as Migros becomes one of the first brands in Turkey to use the iBeacon technology in its soon-to-be-opened store in Uniq Istanbul shopping mall in Maslak.
Aside from the iBeacon integration, the store will embrace many new technologies, as Migros customers will experience the new generation of shopping.
With the beacons deployed throughout the store, Migros customers will firstly receive a welcome notification right at the time they enter the store and later on as they continue to shop at other sections of the store, will get notifications on the products. Beacons are positioned precisely so that the customers can receive notifications on campaigns and new products based on the section they are shopping at. Migros customers will only have to download the Alışveriş RehberiM (My Shopping Guide) app and enable Bluetooth on their smart device.
fastPay and Blesh’s partnership on “Hands-free Payment” has recently been selected as a finalist in the Product and Service Innovation category at 2014 BAI – Finacle Global Banking Innovation Awards! The awards are granted by the Bank Administration Institute (BAI), the U.S. based prestigious institution of financial services sector and consultancy and technology solution partner of the American Bankers Association (ABA).
As Blesh, we attended the Samsung Event in Istanbul held on May 27-28 and successfully presented our services. We’d like to share the related news with you via the links below and thank you for your interest. We sincerely wish that our collaboration increasingly continues.
Samsung Heads For The Corporate Market
An evergrowing corporate market proves to be an investment ground for tech giants. Samsung is prepared to offer interactive solutions to SMEs with the communication solutions and smart technology products they’ve developed.
Blesh will take place as the iBeacon technology provider in Samsung’s Corporate Forum 2014, which will be held in Istanbul Shangri La hotel in 27-28 May 2014. In the event innovative solutions designed for different industries will be introduced.
As Blesh will be presenting participants different experiences with iBeacon technology, it will also introduce its micro location services to opinion leaders. Blesh, which is a platform to recognise consumers indoor and know their micro-location precisely, continues its operations as the Secure Enterprise iBeacon provider at full blast. iBeacon technology expands the benefit of location information indoor, like GPS provides outdoor, and helps Brands reach consumers in the right place at the right time. As iBeacon technology creates a new marketing media to offer personalised campaigns to consumers, also lets brands to run location-based loyalty programs.
Taken from Bluetooth.com;
From Bluetooth World 2014, the flagship connectivity conference from the Bluetooth SIG, IHS released details of its latest forecasts for the IHS Technology Connectivity in Consumer, Mobile and IT Market Tracker. The report puts Bluetooth penetration at 90 percent in 2014 for all mobile phones (not just smartphones), growing to 96 percent by 2018. Mobile phones serve as the hub for the Internet of My Things – the connectivity of the devices all around you – Bluetooth Smart enabled fitness, health, sleep monitors, proximity tags, and even toothbrushes.
“The power efficient and intelligent Bluetooth Smart revolutionized the way consumers connect to the devices around them – anything, from a flower pot to a fork, can relay data back to users – and with the recent boom of devices we have seen, consumers are starting to expect and demand that connectivity,” said Suke Jawanda, Bluetooth SIG CMO. “We worked with Apple, Blackberry, Google and Microsoft to ensure all mobile OS platforms support Bluetooth Smart. This gives developers peace of mind. They know the products they build will work seamlessly with the phone, tablet or PC the customer already has, and for the consumer, it means their products will just work. Every time.”
On March 2014, Harry McCracken wrote about iBeacon in Times magazine, and told about how the game in retail changes for both consumers and retailers..
Thanks to GPS, the apps on your phone have long been able to determine your general location. But what if they could do so with enough precision that a supermarket, say, could tempt you with digital coupons depending on whether you were hovering near the white bread or the bagels?
It may sound far-fetched, but there’s good chance the technology is already built into your iPhone or Android device. All it takes for retailers to tap into it are small, inexpensive transmitters called beacons. Here’s how it works: using Bluetooth technology, handsets can pinpoint their position to within as little as 2 cm by receiving signals from the beacons stores install. Apple’s version of the concept is called iBeacon; it’s in use at its own stores and is being tested by Macy’s , American Eagle, Safeway, the National Baseball League and Major League Baseball.
On 02.04.2014, Hurriyet.com.tr published the news about Blesh regarding it is joining SIG’s Bluetooth World event organised in San Jose, US. It is highlighted that Blesh, which has been working on Bluetooth Smart technology based ibeacon device production and mobile software development areas, has been invited as “Innovator” to SIG’s Bluetooth World Event organised in San Jose between 8th -9th of April’14. It’s also cited that Blesh will announce its ibeacon and mobile solutions and the mobile payment solution developed together with DenizBank’s fastPay mobile payment application.
Blesh Co-Founder Ugur Gokdere says that company’s mission is strengthening consumers’ mobile search, shopping and payment experiences with smart technologies and providing brands and marketers solutions to differentiate their mobile marketing, advertising and loyalty programs.