Originally posted here.
Managing and analyzing a network of more than 100,000 sensors requires a server infrastructure that can handle the amount of data it creates. For Blesh that means more than 735 million data entries, which is the amount it collected each month in 2017.
Istanbul is home to more than half a million university students coming from all parts of Turkey and attracts many students from other countries as well.
Blesh Ads team has looked into the world of the university students in Istanbul, by compiling all the data they received from Blesh beacons at the universities in the city and through geofencing. Take a look at the infographic below to get a glimpse at the life of Istanbul’s university students. Continue Reading…
adidas opened its new store in Nisantasi Istanbul in late March 2017 and wanted to engage potential Originals customers to enjoy the opening party (and come visit the store) by broadcasting a 360 degree live video from the opening party. Continue Reading…
Originally written for GeoMarketing.com, by Blesh CTO and Co-founder Ugur Gokdere.
With updates to Eddystone, Instant Apps, and Nearby notifications on Android, Google is shaping the location landscape to its specifications, writes Blesh’s Ugur Gokdere.
Internet of Things (IoT) in finance and usage of beacons for ATMs and in-branch engagement is expected to take off this year, with Citibank being the latest bank to deploy sensors inside their branches in New York. Continue Reading…
DenizBank, one of the finalists for Most Innovative Bank at the 2015 BAI Banking Awards, has used the Blesh beacon platform for its annual Captains Meeting event held at Antalya Starlight Convention Center Thalasso and Spa. The event hosted more than 2.000 of Denizbank employees including top-level executives and branch managers.
Mobilike, one of the leading mobile advertising agencies in Turkey, has received yet another award with their Bark Beacon project using Blesh beacons to make dogs living on the street get their voices heard through push notifications. The one of a kind project has now won a Silver Mixx award in the Mobile Advertising category at Mixx Awards Turkey. Continue Reading…
Blesh has become one of the providers of the next-generation Bluetooth® Smart beacon format, Eddystone™, introduced by Google as the backbone of the Physical Web. Eddystone quickly deploys real-world context to users and packs together all of which BLE beacons have to offer: iBeacon, the Physical Web and what comes in line.
Turkey’s leading mobile payment platform, fastPay recently launched its summer campaign offering free icecreams at Kahve Dunyasi (Coffee World) coffee shops using the iBeacon technology via Blesh.
We have known and heard about hands-free payments for a while now thanks to Bluetooth enabled technologies. The solution is as easy as it is futuristic; customer completes the shopping and pays via the mobile app at the cash register by just saying so, without ever tapping a button. Continue Reading…
Scott Jenson, currently leading Google’s Physical Web project and a part of the Chrome team, recently sat down with Laurence Moroney, also from Google, for a brief chat on the Physical Web.
Jenson explained the basics and hinted new features that we could expect in the upcoming months.
iBeacon is one of the most recent and hottest technologies today, the benefits of indoor micro location accuracy open many doors to all sorts of advantages, analyses and different ways to enhance user experience. The first and most basic part of the implementation is the installation of your beacons. After choosing where to install the devices, the general 2,5 to 4m height locations will require you to install the beacons carefully in order to achieve long-term durability and effectiveness.