OMD Turkey targeted audiences on screens in real-time for HP’s Sprocket campaign using Blesh micro location data and programmatic OOH provider Awarion, resulting in a first in OOH (Out-of-Home) marketing. Continue Reading…
Turkey’s largest private bank, İşbank, strongly retains the practice of giving out money boxes to its junior customers, a practice originally launched back in 1929 to increase savings awareness in the society. Now to trigger and inspire its new generation of junior customers to save more, Blesh and İşbank partnered for the digital version, named the Digital Money Box. Continue Reading…
Muslims in Turkey opened September with a feast this year with Sacrifice Feast (Eid al-Adha) beginning right on September 1st. As this year’s 4-day feast was two days after the Victory Day, a public national holiday celebrated on August 30, many combined these two holidays for a week of celebration and traveling.
GSMA’s Mobile World Congress (MWC) is having its America debut with MWC Americas during 12-14 September in San Francisco’s Moscone Center. Blesh is attending the congress with its Atlanta team, promoting its IoT products as well as showcasing why Atlanta is the most mobile-friendly city in the U.S. Continue Reading…
The Ramadan month was over at the end of June and the Muslims all around the world joyously celebrated Eid al-Fitr by visiting families and friends as well as traveling. The three-day feast began on Sunday, June 25th and ended on June 27th.
Ramadan feast is a marvellous time for families to gather and spend time together which results in many people traveling across country to meet with their loved ones. Since the feast is in summer, it also marks the beginning of the summer holidays when many individuals take the week off for a longer escape. This all meant a surge in airport traffic and we were ready to see how feast would effect footfall in big cities, vacation spots, airports and malls.
Continue Reading…
Written by Bilgehan Işıklı, iOS Developer at Blesh
The idea of cross platform development tools is very appealing, I get it. Instead of dealing with two different development processes, you get to work on only one and Voilà, you have your Android and iOS applications. I mean, who doesn’t want that, you get your product for half the price. However, that is not the case most of the time: yes, for not-that-complex projects, you can accomplish this at a certain level, but things start to get ugly when you get your feet wet enough. Continue Reading…
…Can they find their way home? Travelling season is on and we saw wanderlust travellers in Turkey flocking to airports to escape the overwhelming city life. In the last 90 days, we saw more than 150K travellers travelling domestically (60%) and abroad (40%).
After work drinks, strolling through the sea side, office lunches outside and lounging at the parks…. May is the favourite month of many white collar people in Istanbul, as that is when spring truly arrives there. After a very long winter which seemed to extend to late-April this year, most greeted May with much needed joy as it was finally warm enough to go outside.
Right before the summer season, when most of them will escape the city for their already planned holidays, we thought we’d have a look at how they spent their time during their favourite month. See the full infographic here. Continue Reading…
With Turkey becoming one of the newest members of ECSEL JU (Electronic Components and Systems for European Leadership Joint Undertaking), Blesh had the opportunity to present a new R&D project and submit its proposal at the ECSEL Call Forum 2017 in Brussels on March 2nd, 2017. Continue Reading…
Announced in June 2016, Bluetooth 5 has officially been adopted by the Bluetooth Special Interest Group (SIG) as the latest version of Bluetooth in December 2016.
Bluetooth 5’s key feature updates include four times range, two times speed, and eight times broadcast message capacity, all compared to Bluetooth 4.2. Continue Reading…
Beacon enthusiasts can now see beacons for airports and banks full in action at the recently opened Samsung Innovation Center in Istanbul.
Open for a full year at River Plaza, the Samsung Innovation Center includes Samsung’s IoT (Internet of Things) solutions for various purposes and verticals, including Samsung’s own devices as well as of companies in its Samsung Enterprise Alliance Program (SEAP). Continue Reading…
Blesh has recently partnered with Volkswagen Turkey for its smart key fobs, to be sold online and handed out to new buyers starting from November 2016.
The smart key fob is a beacon itself, as it works with Bluetooth Smart (aka Bluetooth Low Energy). It is paired with Volkswagen’s mobile app, “Volkswagenim” (My Volkswagen).
Continue Reading…
Retail Technology Awards, established by The International Data Corporation Turkey to honor the achievements in industry technological innovations within Turkey, awarded Unilever the third place in the Big Data & Analytics category for its Algida Cabinet Beacon Tracking project.
Unilever and Blesh partnered for the project to track the Algida icecream cabinets throughout Turkey. Unilever came up to Blesh for a solution to track the location of the cabinets to ensure they are in the correct location and not lost.
Blesh beacons were placed on the cabinets and by signals received from 100+ apps on the Blesh network, Unilever was able to see the location of the cabinets and track them in real time individually.
We have come a long way since Apple’s announcement of the “iBeacon” at the end of 2013. The term “iBeacon” came with a lot of questions for those who are not tech savvy – what does it do? What are the use cases? Isn’t Bluetooth a little too old to be new? Well, Bluetooth 4.0 was too smart to be, but it would be useless to write about the variety of changes and features that you’ve all probably have come to admire by now.
Security-Sensitive Applications Like Smart Homes and Mobile Payments To Become More Secure As Blesh Beacons Start Supporting Eddystone-EID, A New Open Frame Type By Google.
Blesh is proud to be selected as one of the top 40 companies ranked by ABI Research in indoor location, analytics and advertising in retail. Continue Reading…
Google has announced that Chrome for Android will soon support Physical Web and Eddystone beacons, months after the test had begun for the iOS Chrome app. Continue Reading…
While the use of geo-data can discern the patterns of mobile users’ movements in aggregate, Turkish beacon platform Blesh has relied on the Bluetooth devices to connect the dots between the places where consumers are most likely to visit along their daily shopping excursions.
(by Daniel Parisi – originally appeared in GeoMarketing.com)Startup 100, established to select top performing startups in Turkey as well as encouraging their growth and expansion, has selected this year’s top 100 performing startups, judged by an independent panel of highly acclaimed thought leaders in business, technology and marketing. Blesh was selected as one of the top 10 performing startups, placing at number 7.
Blesh has raised $2.5M so far in its on-going Series A funding. The round is being led by TRPE Capital along with existing investors Ali Sabanci, Turgut Gürsoy, Emre Berkin and Kemal Ciliz.
We went for a full dive in all the data we received from our beacons and came up with a new infographic! Along with an update on our total number of beacons deployed, this time we also analyzed cross-location visits for airports, retail shops, banks and malls.
The Bluetooth Special Interest Group (SIG) has recently published the 2016 roadmap for Bluetooth, the underlying technology of BLE beacons, announcing a series of updates to the technology with more powerful, further-reaching and faster features. Continue Reading…
ABI Research forecasts that dedicated BLE beacon advertising networks will be worth over US $2 billion by 2020. Continue Reading…
10.000 beacons and counting! Having recently surpassed the milestone, we have put together a study on the data we gathered from thousands of beacons we have located in 49 cities in Turkey. Feel free to share, or to contact us if you need more information through dropping us an e-mail at hello (at) blesh (dot) com. Continue Reading…
EContent Magazine, a leading authority on the businesses of digital publishing and media, has included Blesh Physical Web beacons as one of the top Trendsetting Products of 2015.
Blesh Pioneers the First Commercial Physical Web Beacons and SDK to Connect People to The Internet of Things
Now Available: Blesh PW Beacons and PW App That Enable Developers to Assign
Web Attributes to Physical Objects for Frictionless Interaction between People and Things
SAN FRANCISCO, CA – December 16, 2014 — Developers who want a head start enabling physical objects to communicate with smart phones and other personal gadgets can now order Blesh PW Beacons and the Blesh PW App http://ec2-34-246-89-109.eu-west-1.compute.amazonaws.com and participate in the public project called “The Physical Web”, https://github.com/google/