Blesh CEO Gözde Alemli was a guest speaker at the 5th Digital Analytics Summit, held at Bogazici University’s Albert Long Hall on November 28th, 2018, along with Onur Erbay (Hopi), Yomi Kastro (Inveon) and Hale Korkmaz (İşbank).

Alemli spoke at the Data and Location Hand-in-Hand panel and talked about newest location technologies used for moment marketing and how brands should leverage data to offer more personalized experiences for their customers.

“The era of sending mass marketing messages without context is over,” said Alemli and added “…advertisers are moving away from targeting their audiences in large scale venues and are now trying to reach them on-the-go by targeting them while they are in front of their store or shopping at a specific shelf or a section at their store. We call this hyperlocal or micro-location marketing.”

When asked about which location technologies Blesh uses for reaching audiences, Alemli named the most prominent three; geofence, beacons and wi-fi and pointed out the importance of integrating data; “...using behavioral data makes the experience even richer for the sake of the customer, which also enables advertisers to deliver cost-efficient campaigns with higher engagement.”