Blesh offers advertisers and enterprises a location intelligence platform using the latest location technologies including beacons, WiFi, geofence and many others.
Below we will help you understand our technology and platforms by answering some of the questions we frequently get.
If you have more please contact us by dropping us an e-mail at hello(dot)blesh(dot)com.
In a nutshell, which technologies are you using?
We are using the newest location technologies to provide real world data, which includes past or current location data and we establish psychographic and behavioral audience data combined with those via our own Blesh SDK. The main technologies we use to enable this are beacons (for micro level), geofencing, WiFi (for broader level) and GPS as well as the data operating systems enable such as motion and activity tracking.
What are beacons?
The Bluetooth signals that are broadcasted from beacon devices interact with mobile apps in mobile devices. This interaction results with the ability to detect location with significant accuracy and an innovative method of location-based mobile communication.
Tip: Beacons are used for micro-location or proximity marketing and communication. They are able to detect customers with greater accuracy compared to other location technologies. It works better if you are considering offering location based services indoors.
Should there be an app for beacons to work?
Yes. Bluetooth signals get picked up from apps with Blesh SDK.
What’s the range of beacons?
Estimated range of Beacon devices are max 50-70m, min with 1 meter accuracy.
What could beacons be used for?
- Communicating with visitors passing by your store
- Reaching a visitor when they are near a shelf at your store, at the aisle or the cash desk
- Analytics on navigation and route maps
- Queue-matics at banks
- Asset tracking and many more…
What is an SDK?
A software development toolkit (SDK) is a set of software tools and programs provided by hardware and software vendors that developers can use to build applications for specific platforms.
What is a Geofence?
Geo-fencing (geofencing) is a virtual geographic boundary, defined by GPS or RFID technology, that enables software to trigger a response when a mobile device enters or leaves a particular area. It allows marketers to send messages to smartphone users when they enter a defined geographic area, such as a retail store, stadium, shopping mall etc.
Tip: Less precise when it comes to proximity detection, compared to beacons. More effective for broader marketing campaigns that target customers on a larger scale, and outdoors.
What are Push Notifications?
A message that pops up on a mobile device, sent by apps to notify user of a certain information or trigger them to perform an action. Publishers (apps) and third-party developers can send them at any time; and users don’t have to be using the app to receive them.
What do you mean by Location Intelligence Platform?
We are a Location Intelligence Platform where we provide audience psychographic, behavioral and location data for advertisers and enterprises, using the technologies mentioned above. It helps them reach their target audiences at the right time and place enabling moment marketing, through their apps or using the 3rd party apps on the Blesh App Network.
Tell me more on the Blesh App Network...
We have been managing a wide network of 300+ apps and 66 million downloads with the integration of Blesh SDK since 2014. These apps can either send push notifications as part of an advertiser’s campaign or gather data on users’ location behaviour.
Does the user need to have an app open to receive notifications?
No. The user does not have to have the app opened or be running in the background to receive a notification. Blesh SDK can ‘wake’ an app from a foreground, hard closed and background state.
I don’t have an app, what do I do?
Don’t worry. If you do not have your own app you may send notifications through our App Network, selecting from various categories with 300 and more apps.
On which locations can Blesh’s technology be used in?
There’re no limits. But it depends on which audiences you would like reach through your campaign. With location technologies we are using, it is possible to select an area on a map and set the campaign to be sent on those locations. Blesh also has beacons installed on various locations including leading malls, cafés, restaurants, metro stations and etc. If possible, new beacons may be set up for the locations you’d like, or you could use the ones which are already installed on our location network.
Do beacons collect and store personal information?
No. The only thing that beacons do is to broadcast signals to be picked up by a mobile app with Blesh SDK, when a user has Bluetooth turned on. Their mission ends there so they are not capable of storing any information.