iBeacon Weekly News 10/10/2014
It was quite a week on iBeacons as Google announced its Physical Web Platform, hundreds of beacons were found in New York City and Blesh’s integration with fastPay was announced as a finalist on BAI awards.
Here’s the scoop on beacons this week:
- Blesh and Migros partnered on the New Generation Store through using iBeacon technology: https://blesh.com/migros-blesh-partner-new-generation-store
- Google announces Physical Web Platform, its own version of iBeacon: http://thenextweb.com/google/2014/10/02/google-publishes-physical-web-open-standard-using-urls-beacons-smart-devices/
- fastPay and Blesh’s partnership on “Hands-free Payment” has recently been selected as a finalist in the Product and Service Innovation category at 2014 BAI – Finacle Global Banking Innovation Awards: https://blesh.com/hands-free-payment-selected-finalist-bai-awards/
- Hundreds of Beacon Devices Discovered in New York City, Only To Be Removed Afterwards: http://www.buzzfeed.com/josephbernstein/exclusive-hundreds-of-devices-hidden-inside-new-york-city-ph#18emfus
- Pymnts.com states why the rise of BLE does not mean the end of NFC: http://www.pymnts.com/news/2014/why-the-rise-of-ble-doesnt-mean-the-end-of-nfc-and-vice-versa/#.VDQkBimSxuC
- Miami International Airport has become the very first airport in the world to fully utilize the power of beacons: http://www.ibeacon.com/miami-international-airport-first-of-its-kind-to-become-fully-beaconized/
- Mothercare plans to trial beacons from early 2015 to engage with customers, rather than for promotional messages: http://www.computerweekly.com/news/2240232148/Mothercare-to-trial-beacons-in-store-from-early-2015
- Replicon will use iBeacon to detect and identify employees when they walk in and out of work, removing the need to fill out timesheets manually: http://www.marketwired.com/press-release/replicon-revolutionizes-time-tracking-with-support-for-apple-ibeacon-1955212.htm
- Case study: A well-known apparel retailer, used beacons placed in proximity to their stores in two major cities with the ShopAdvisor proximity marketing platform. Of those shoppers who received the alert on their phone, 65% visited the retailer’s location(s): http://www.magazine.org/part-3-case-study-real-proof-proximity-marketing-works
- 15 year-old student employs beacons at his school for teachers to communicate with students: https://community.estimote.com/hc/en-us/articles/203323283-How-a-15-year-old-implemented-beacons-at-school