iBeacon Weekly – 31/10/2014
As 2015 is drawing near, marketing trend watchers are on the hunt for the upcoming trends to define the next year and whether the hype surrounding new technologies and concepts will be lasting. This week, Huffington Post named iBeacon as one of the top marketing trends of next year while The New York Times touched upon the increasing popularity of Bluetooth Smart technology and how it will define the Internet of Things. Here’re the important bits that surrounded the iBeacon world this past week:
- Windows 10 will support #iBeacon technology: http://wmpoweruser.com/windows-10-will-support-ibeacon-technology
- iBeacon expert and enthusiast Jason Smith’s survey revealed that iBeacon companies mostly focus on platform services and consulting: https://twitter.com/jason_smith/status/527922677051588609/photo/1
- Huffington Post has listed iBeacon as one of the top advertising and marketing trends of 2015: http://www.huffingtonpost.com/jeremy-wilson/advertising-and-tech-tren_1_b_6056884.html?utm_hp_ref=tw
- There is a potential for iBeacon in Mobile Research says Jeffrey Henning for surveys and customer interaction: http://researchaccess.com/2014/10/ibeacon-for-mobile-research/
- The New York Times thinks Bluetooth Smart is able to power Internet of Things, and touches upon how much the technology has evolved: http://www.nytimes.com/2014/10/30/technology/personaltech/bluetooth-improvements-appear-in-more-devices.html?partner=rss&emc=rss&_r=0
- Lufthansa unveils passenger navigation tool for Frankfurt Airport, powered by iBeacon: http://www.passengerterminaltoday.com/viewnews.php?NewsID=63539