We went for a full dive in all the data we received from our beacons and came up with a new infographic! Along with an update on our total number of beacons deployed, this time we also analyzed cross-location visits for airports, retail shops, banks and malls.
Surpassing 12.000 beacons in now 51 cities in Turkey, our beacons are placed in more than 100 malls, prominent airports, leading banks and top retail shops among many other venues. Since we have been receiving lots of information from so many locations with beacons, we wondered about the correlation between them. How much of the visitors are common? Where do travellers also go? Do retail shoppers also like malls? How about cinemas?
Having all this in mind, we came up with this analysis and put it in an infographic to make it even more interesting. According to our findings solely from Blesh beacons, airport visitors also visit cafes and restaurants, the most among other locations with a 58 percentage.
56% of retail shoppers also visit malls while visitors of malls mostly visit cinemas (30%) followed by cafes and restaurants (23,85%) . Malls are also an attraction spot for visitors of bank branches and ATMs, as 32% of those visiting banks also visit malls.
Here’s a closer look on our cross-location visits analysis for Turkey:
Check out our first infographic on the iBeacon map of Turkey here.