After work drinks, strolling through the sea side, office lunches outside and lounging at the parks…. May is the favourite month of many white collar people in Istanbul, as that is when spring truly arrives there. After a very long winter which seemed to extend to late-April this year, most greeted May with much needed joy as it was finally warm enough to go outside.
Right before the summer season, when most of them will escape the city for their already planned holidays, we thought we’d have a look at how they spent their time during their favourite month. See the full infographic here.
Blesh beacons and it’s geofencing technology received signals from more than 100K white collar people throughout the month.
Android is the most popular operating system used (61%), with iOS following it (39%). What was interesting to see was how Bluetooth open rates increased at malls and airports. This shows how more retailers and airlines are adopting location based deals for their customers and visitors.
They are mostly concentrated in upscale neighbourhoods like Sisli (Nisantasi), Kadikoy, Uskudar and Taksim.
We saw cafés and restaurants frequented in May as well as malls for early summer shopping. With new movies opening and May commencing the festivals and events season, we saw 18% of them attending one throughout the month. As summer is around the corner, gyms were also a popular destination.
See full infographic here: