Migros and Blesh partner as Migros becomes one of the first brands in Turkey to use the iBeacon technology in its soon-to-be-opened store in Uniq Istanbul shopping mall in Maslak.

Aside from the iBeacon integration, the store will embrace many new technologies, as Migros customers will experience the new generation of shopping.

With the beacons deployed throughout the store, Migros customers will firstly receive a welcome notification right at the time they enter the store and later on as they continue to shop at other sections of the store, will get notifications on the products. Beacons are positioned precisely so that the customers can receive notifications on campaigns and new products based on the section they are shopping at. Migros customers will only have to download the Alışveriş RehberiM (My Shopping Guide) app and enable Bluetooth on their smart device.

Other technologies that the new generation store includes are a smart scale that recognizes the item placed on it, 3D printed items and an app that enables unlimited shopping.