Announced in June 2016, Bluetooth 5 has officially been adopted by the Bluetooth Special Interest Group (SIG) as the latest version of Bluetooth in December 2016.
Bluetooth 5’s key feature updates include four times range, two times speed, and eight times broadcast message capacity, all compared to Bluetooth 4.2. Continue Reading…
While the use of geo-data can discern the patterns of mobile users’ movements in aggregate, Turkish beacon platform Blesh has relied on the Bluetooth devices to connect the dots between the places where consumers are most likely to visit along their daily shopping excursions.
(by Daniel Parisi – originally appeared in GeoMarketing.com)ABI Research forecasts that dedicated BLE beacon advertising networks will be worth over US $2 billion by 2020. Continue Reading…
10.000 beacons and counting! Having recently surpassed the milestone, we have put together a study on the data we gathered from thousands of beacons we have located in 49 cities in Turkey. Feel free to share, or to contact us if you need more information through dropping us an e-mail at hello (at) blesh (dot) com. Continue Reading…
Turkey’s leading mobile payment platform, fastPay recently launched its summer campaign offering free icecreams at Kahve Dunyasi (Coffee World) coffee shops using the iBeacon technology via Blesh.
iBeacon is one of the most recent and hottest technologies today, the benefits of indoor micro location accuracy open many doors to all sorts of advantages, analyses and different ways to enhance user experience. The first and most basic part of the implementation is the installation of your beacons. After choosing where to install the devices, the general 2,5 to 4m height locations will require you to install the beacons carefully in order to achieve long-term durability and effectiveness.