Scott Jenson, currently leading Google’s Physical Web project and a part of the Chrome team, recently sat down with Laurence Moroney, also from Google, for a brief chat on the Physical Web.

Jenson explained the basics and hinted new features that we could expect in the upcoming months.

Here is the video and our brief notes (below) from the chat that will excite all Physical Web developers and enthusiasts:

– “You will only be able to do it if you ask for it.”

– Pop to the Top: We are working on it to have a some sense of history: things you use most of then will appear at the top… or you could actually star things you use the most so they will pop to the top.

– Physical web is all about changing the entire experience. Coca Cola is excited about it being integrated into vending machines. They are currently working on the payment process as well.

– The URL bar hasn’t changed in 25 years: “Why can’t the mobile phone browser use the same sensors that every other app has? All the Physical Web is trying to do is let the browser use the sensors that are on the phone itself.”

– “QR codes tried to solve a problem but failed. We can do 50 URLs from 50 meters away simultaneously.”

– UX driven: “This is why it is effortless and fast.”

– BLE is the new black: “We tried wifi and regular bluetooth but only BLE made it work.”

– “The advantage of URLs is that they are flexible, quickest & lightest way to go and can dynamically change.”

– Extension to the browser: “We want this on every platform, every browser. This is not a Google product.”

– Implementing to Chrome is indeed happening soon.

– “It is more important at the browser level than the OS level. We are really hoping that Microsoft, Firefox and even Apple can get on board with this too.”

 

Visit the Github: https://github.com/google/physical-web

Physical Web beacons are available for purchase. Find them here.